Commercial real estate is a $20 trillion market priced on whispered numbers.
Ask three brokers what Class A office space rents for on the same block and you will hear three different answers. Lease comps live in proprietary databases, brokerage pitch decks, and the memories of senior dealmakers. The most expensive information in commercial real estate is also the least transparent.
CoStar built a multi-billion-dollar business selling access to exactly this data — at subscription prices that lock out everyone except the largest firms. That leaves an open lane: a public, authoritative source for commercial lease rates that tenants, landlords, lenders, and appraisers can all cite. The name for that source should say precisely what it is.
Exact-match authority. Three words every broker, tenant rep, and asset manager already uses, in the order they use them. No explanation required, no branding budget burned on awareness.
Natural search gravity. “Commercial lease rates” is typed into search bars by tenants benchmarking space and landlords pricing vacancies every single day. This domain captures that intent at the root.
Category ownership. CoStar, LoopNet, Crexi, and every proptech upstart would pay a premium to own the category label outright — or to keep a competitor from owning it.
